Persona is an interaction design method for describing archetypal users and their goals. The following presentation is based on chapters 4 and 5 from “About Face 2.0: The Essentials of Interaction Design” (Cooper & Reinmann, 2003).
Example personas:
- LeContract project
- FeedForward project: Laura, Zoe
- Sakai project
Persona templates by:
- Todd Zaki Warfel
- Hans Põldoja (Word, Pages 09)
Additional resources
Lindström, M. (2011). Making customer groups real – using Personas. Retrieved from http://www.smartcities.info/files/365_42759_Smart_Cities_Research_Brief_Using_Personas.pdf
O’Connor, K. (2011). Personas: The Foundation of a Great User Experience. Retrieved from http://uxmag.com/articles/personas-the-foundation-of-a-great-user-experience
Goodwin, K. (2001). Perfecting your personas. Retrieved from http://www.cooper.com/journal/2001/08/perfecting_your_personas.html
Freydenson, E. (2002). Bringing Your Personas to Life in Real Life. Retrieved from http://www.boxesandarrows.com/view/bringing_your_personas_to_life_in_real_life
